Director of Marketing - Oceanside, CA

DIRECTOR OF MARKETING ? Oceanside, CA
The candidate will be responsible for management in the operational functions required to support the following: Vendor Relations, Mini-Vacs, In-house marketing operations and CMP locations throughout area of responsibility. These may entail, but is not limited to: face to face marketing initiatives, legal submissions, legal compliance with TSR, cost control, performance tracking & reporting, efficiency management, product matrix management, and systems management.
Direct and oversee local marketing efforts to deliver targeted prospect flow, revenue, profit and new owners for company sustainability.
Direct and Manage CMP programs, including hiring and development of CMA team, team supervisors and management.
Direct and Manage IH Marketing Teams, including hiring and development of guest guides and management
Manage Marketing P&L's to deliver targeted efficiencies
Streamline and optimize operational efficiencies through the evaluation and improvement of existing processes, procedures, and technologies.
Coordinate with Corp in-house program managers to track in-house penetration by guest type by site and monitor trends in penetration.
Direct, Develop and support guidelines to roll out a site based marketing structure including new program setup and ongoing training
Act as liaison through site leaders for total marketing responsibility
Coordinate with Regional leadership to create programs to drive tours at all sites
Work with the field marketing leaders on business marketing best practices
Work with Site VP to assist and oversee performance of site leaders and to drive accountability for performance of Marketing.

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